About us

Our Vision

To create and define a new category called “Data Vision” for sports.

Our Mission

We’re here to revolutionize the future of sports fan engagement through data-driven experiences leveraging the power of predictive analytics and advanced AI computer vision technology. Our mission is to empower fans with user-friendly tools that make sports consumption accessible and enjoyable, including the ability to place wagers on teams and sporting outcomes.

Our Story

It was 7:54 pm on the 24th of July 2019 when a mutual friend sent an email introducing the two founders’ Damien and Trent together, who would go on to create and build the company now known as FX1.

Initially, however, we called ourselves ActivePlace. We started our journey in the participation sports sector,looking to make it easier to find and participate in fitness events such as marathons and triathlons.


We had no clue to the fact that the world was about to change; forever.

COVID disrupted worldwide travel, forcing us to pivot. It wasn’t long before we moved into the spectator sportsmarket as we noticed problems in how sports were viewed and consumed.

Soon after we decided to make it official, changing our name to FX1 (Fan Experience #1) and updating our brand to position ourselves as a leader in the sports engagement sector while also adding sports betting to our offering.

To get in touch, please head to our contact page. We look forward to hearing from you.

FX1 Pty Ltd is an Australian-owned company that serves as the parent company of FX1 LLC, representing the North American division of FX1. Our dedicated North American team operates out of California, providing essential support to FX1 in various areas, including product development, sales, and marketing.